Why Creating a Helpful Video is Better than a Sales Video
How to Teach Others Through Video Marketing
In the early days of the Internet, way back in 1999, or even as recently as 2007 or so, you could create a business marketing video and become an instant viral marketing wizard. Back then, online video was new and people saw it as cutting edge and innovative, so it got their attention regardless of the subject matter. People didn’t mind if a streaming video was trying to sell them something, just so long as it was entertaining. Those good old days of easy video marketing are gone. Today, you will get a lot more mileage out of videos that provide useful information to your customers and potential clients.
Give Them a Reason to Get to Know You
As you plan your company’s business marketing video campaign, put yourself in the shoes of today’s typical web surfer. Internet users today are savvy consumers with little patience for spam and blatant sales talk. They know how to use the Internet to find answers to their questions and solutions to their problems, and they know that most of the information they need can be obtained for free.
If your goal is to get people to beat a path to your door, whether that be the door to your brick-and-mortar business or the home page of your e-commerce website, the best way to get them to turn your direction is to give them incentives to get to know you. Offering easy access to helpful information is a powerful way to get people familiar with your brand and to get them to trust your company as a source of solutions to their problems.
They Will Remember You When They are Ready to Spend
Video that provides useful material in an entertaining way is today’s most effective business marketing video. You might be hesitant to give away too many of your business’s secrets for free, but remember that your customers and potential customers can find almost any information they want just by surfing the net.
If you become the one they go to for useful tips on things they can do themselves, when it comes time to buy a product or service that you provide they will remember you and seek you out, rather than going to a business they have never heard of that happens to show up on a local search on their smartphone.
Here are a few ideas for subjects to cover in videos that will make people remember you when it is time to spend their money:
- Tips on how to maintain or repair equipment that you sell.
- Demonstrations using your products to solve problems around the house.
- Touching personal stories told by your employees.
- Genuine testimonials by satisfied customers.
- Guides to local attractions or public events.
- Invitations to giveaways and other fun gatherings at your place of business.
When you are ready to roll out your business marketing video campaign, extend your reach to get the most exposure possible. Don’t post useful videos to your YouTube channel and then forget about them. Put links to your videos on your company website. Include video links in your messages to your email list. Post your videos on your Google local business listing. Learn to use Facebook and other social media for getting your videos a wider audience.
At TimeShift Studio we can help you transform your business marketing video plan into a helpful information source that just happens to create happy new customers along the way.
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