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How to Begin Video Marketing

How to Create a Business Marketing Video

You may have been dragging your feet getting into video marketing, but it is a step you need to take for your business. Video marketing is a powerful lead generating and sales tool and it does not have to be difficult or overly expensive to get started.

You can begin video marketing today with a few simple tools, or you can hire professional video producers to handle projects for you. Either way, it is possible to produce appealing, high quality video content without breaking your advertising budget.

Here are some tips for getting started:

  • High quality doesn’t have to mean high cost. You can make high quality videos using your smartphone and inexpensive editing software. You can also make videos using your computer’s built-in microphone to overlay your voice onto slide-show videos made with software such as Camtasia. Once you get up to speed on video creation and begin to see positive results from your video marketing, you can hire professional video producers to manage higher quality production projects for you.
  • Entertain and inform your viewers. Avoid making your videos into blatant advertising pieces. You will get better results if you provide viewers with useful information about your industry or products along with entertaining content. Many of the video hosting sites such as YouTube rank videos based on viewer responses such as viewing time, social media sharing, etc., so you don’t want to turn viewers off by hitting them with a sales pitch right off the bat.
  • Use the hottest video hosting site. It doesn’t hurt to spread your videos across many video hosting sites, but the one you should never miss posting your videos to is YouTube. YouTube videos are often easier to rank on Google than web pages containing similar information, and YouTube is one of the largest search engines on the internet in its own right.
  • Extend the reach of your videos. Many customers and clients appreciate receiving information in video format rather than via dense pages of text. Post your videos to your company’s YouTube channel, then share them on Facebook. Include video links in messages to your email list and use videos in webinars.

Once you get started with video marketing you will see how simple it really is. You will also see that it is an investment in your business that will pay dividends for years to come. If you want to learn more contact us now.

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