You have probably been told you need to be able to explain your business in 30 seconds or less – what is often called an “elevator speech.” This means explaining your business to a stranger in the time it takes an elevator to travel up or down three floors; avoiding the embarrassment of continuing to talk as the elevator doors close.
The webinar you have been working on for weeks is over. Everything went just as you had planned. You were at capacity for participants, there was some excellent response and participation, and you have a great list of new leads.
Great content is key to successful marketing, but without video optimization, you aren’t doing everything you can for your business.
Today, there is an overwhelming amount of videos for consumers to choose from on any given topic. While this is great for consumer choice, it’s incredibly harmful when you’re trying to stand out from competitors.
There’s a lot that goes into planning a conference, and without onsite conference recording, you aren’t maximizing the potential revenue and loyalty that your event can produce.
Think about this: you spend weeks putting together an event, significant revenue funding it, and an unprecedented amount of effort to get the best speakers. But, everyone who can benefit from your event might not be able to attend, especially if your business has a demonstrated global reach.
Google video search has changed, and not necessarily for the better. Video snippets are rapidly disappearing as of July 16th, meaning that with the exception of some major players, your potential to get a graphic video image in Google’s search results is no longer as simple as it used to be.
Customer service doesn’t have to be difficult, expensive, or time-consuming; at least when you use business marketing videos for your customer service, that is.
Think about it: your business receives countless questions, support tickets, and social media interactions on a daily basis. So, how are you handling the chaos of it all? With video, you can build loyalty around your brand, all while providing excellent customer service that few of your competitors have yet to discover.