In today’s online world, content video marketing is king. While case studies, live demonstrations, and other ways to present information can be useful, doing the same through video can have staggering effects for your business.
But, why? The answer will change the way you view content video marketing for good.
Your San Francisco based business needs business marketing videos. Perhaps you already knew this, but figuring out the “why” of this statement is just as crucial.
The truth is that video can help boost small businesses like no other marketing strategy can, primarily because it is a simple way to communicate and connect with customers everywhere. And, by taking advantage of the three top types of business marketing videos, your San Francisco based business can get to places you might have never thought possible.
If you’ve been on any company website lately, chances are that you’ve seen video marketing strategies in action. In fact, regardless of what industry you’re in, what type of products or services you offer, or how your customers shop, video marketing can help improve your sales while improving your bottom line.
Business marketing videos are powerful tools to use for branding and advertising your business, but how can you be sure that they’re working? To make a long story short, you really can’t unless you’re using metrics to measure ROI. In fact, by taking advantage of just three simple metrics and the tools to measure them, you can guarantee that your business marketing videos succeed.
YouTube or Vimeo?
So you’ve made unique business marketing videos to spark interest in your brand and get the word out about your services. Now what?
For many business owners, the difficulty with creating videos is not actually making them, but finding out how to effectively share the videos with potential customers. With countless platforms to choose from, including YouTube and Vimeo as two of the most prevalent choices, how do you know where to turn?
Marketing has changed, and for small- to medium-sized businesses this is a trend that means nothing but good news. But, why?
The answer lies in small business marketing videos. This affordable option puts many smaller companies on the level of corporate giants within their local communities, helping to increase visibility and attract customers.