Video Marketing: The Not-So-Secretive Path to Sales Success
If you’ve been on any company website lately, chances are that you’ve seen video marketing strategies in action. In fact, regardless of what industry you’re in, what type of products or services you offer, or how your customers shop, video marketing can help improve your sales while improving your bottom line.
The Power of Video Marketing In Numbers
There’s no denying that videos are incredibly powerful when it comes to reaching and converting customers. But, just how powerful are they? The numbers don’t lie.
In a recent study conducted by video services vendor Animoto Inc., 96% of over 1,000 consumers surveyed claimed that videos are helpful to them when shopping online, and the benefits of videos don’t stop there!
- 58% of consumers find that businesses that use video marketing are more trustworthy than others that don’t.
- 71% of consumers find that videos create a positive impression for the company using them, giving them a definite edge over the competition.
- 77% feel that companies using video marketing and creating videos are more engaged with their customers, giving their brand a presence that resonates and translates into higher sales and conversion.
Why Use Video Marketing for Your San Francisco Bay Area Company?
If the statistics above aren’t convincing enough, there are also several other ways that you can expect videos to improve your marketing efforts and success.
One of the most obvious benefits of video marketing is that it adds a human element to your brand, giving your target audiences something that they can relate to. Of course, this can help improve sales as well because you can create a unique identity for your brand.
Of course, increased visibility is another key element that helps drive sales and improve your bottom line. Now, videos can be on both your site and on heavily trafficked platforms like YouTube and Vimeo. The possibilities for exposure are truly endless.
Excellent Video Marketing Begins at TimeShift Studio
For years, Bay Area businesses have turned to TimeShift Studio for unique, innovative video marketing strategies that translate into success for their companies. Now, you can do the same.
Stay up-to-date with what we’re sharing on Facebook to see how we’ve helped countless companies with their video marketing strategy and can do the same for you.
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