Why You Should Include Testimonials in Your Business Marketing Videos
The Value of a Video Testimonial
Don’t overlook the power of customer testimonials in your business marketing video strategy. As a business owner, you know that personal referrals and word-of-mouth publicity are your most valuable sources of new customers and clients. If someone looking for your products or services hears good things about you from someone they trust, they are likely to come to you with their business without wasting time looking for alternatives. Fortunately, the modern era of the Internet and social media makes it possible for you to take advantage of the power of word-of-mouth advertising on a much larger scale than was possible just a few years ago.
Your existing and potential customers benefit from the information you provide in your business marketing and informational videos. You can supercharge the value of your video campaign by including customer testimonials in the mix. Following are a few reasons why word-of-mouth publicity and video make such a great combination.
The Personal Connection
A large majority of today’s consumers find information about products and services they need on the Internet. Social media sites such as Facebook, Yelp and the Google business listings are popular places to find out what other people think of a business that a searcher is considering spending money with. Unfortunately, people have become suspicious of written reviews and star ratings, since they have learned how they can be manipulated by business owners on one side, and on the other side by internet trolls that get cheap thrills by anonymously bashing businesses they may have never even visited.
Video testimonials showing real people making real comments can easily overcome the suspicions aroused by text reviews. When potential customers and clients see the facial expressions and hear the voice inflections of satisfied customers raving about your business, they will trust that information far more than they will trust written reviews.
Once you have a video testimonial produced and ready to publish, there is no limit to the exposure that you can get for it on the Internet. You can post it on your company website, on the home page as well as on a page devoted to archiving the testimonials of satisfied customers. You can also include a link to the video in email messages you send out to your subscriber list. When you post a testimonial video on your Facebook business page or other social media sites, invite viewers to share the page with the people in their own networks.
Your video reach does not end with your own efforts posting content to your website and social media venues. The search engines love intelligently optimized videos. YouTube is not only the largest video hosting site in the world, but it is also one of the largest internet search engines. Google, the world’s largest search engine, gives video content high placement in its search results, so your videos are likely to rank higher than non-video content produced by your competitors.
Low Production Cost, High Value
Unlike some of your other marketing videos, which might require extensive setup, scripting and special production work, customer testimonials are inexpensive to produce. The most effective testimonials are simple and to the point and run anywhere from 30 seconds to two minutes. It doesn’t take long for an enthusiastic customer to communicate his or her satisfaction to your viewers.
Contact us to find out how we can help you develop an effective video marketing campaign, including customer testimonial videos, to help your business compete in today’s interconnected marketplace.
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