Animated Explainer Videos
Almost any business can benefit by including an explainer video in its video marketing campaigns. Explainer videos are simply short videos designed to communicate business-to-business or business-to-consumer information about your products or services in a way that is engaging and informative.
The Value of a Video Testimonial
Don’t overlook the power of customer testimonials in your business marketing video strategy. As a business owner, you know that personal referrals and word-of-mouth publicity are your most valuable sources of new customers and clients. If someone looking for your products or services hears good things about you from someone they trust, they are likely to come to you with their business without wasting time looking for alternatives. Fortunately, the modern era of the Internet and social media makes it possible for you to take advantage of the power of word-of-mouth advertising on a much larger scale than was possible just a few years ago.
How to Teach Others Through Video Marketing
In the early days of the Internet, way back in 1999, or even as recently as 2007 or so, you could create a business marketing video and become an instant viral marketing wizard. Back then, online video was new and people saw it as cutting edge and innovative, so it got their attention regardless of the subject matter. People didn’t mind if a streaming video was trying to sell them something, just so long as it was entertaining. Those good old days of easy video marketing are gone. Today, you will get a lot more mileage out of videos that provide useful information to your customers and potential clients.
You know that video can be one of the most effective tools for creating visibility and finding customers for your business. A well-made, informative video is likely to get more attention than a web page filled with text, no matter how well the text is written. In an ideal marketing world, every video your company posts online would become a viral video, with thousands of viewers sharing your link with their friends, who share your link with their friends in a chain of sharing that results in millions of views of your video and thousands of new customers beating a path to your door.
Your YouTube channel is a powerful marketing tool, but it is useless if nobody sees your videos. It would be nice if all of your business marketing videos went viral and became world-wide sensations, but they can be highly effective, especially for local businesses, even without achieving that level of visibility. By paying attention to on-video and off-video SEO factors, as you would with on-page and off-page factors for a website, you will attract more views on YouTube than you will if you neglect some simple optimization tactics.
Last time we wrote about the questions you should be asking to help clarify your goals in creating a video campaign. Now that you have a good idea of what you can expect from your video campaigns, it is time to decide how to create and launch your videos. Questions about your promotional budget and the personnel you already have on your staff will help you decide how to produce your videos. Your campaign objectives will help you figure out the best ways to launch your campaigns.