Animated Explainer Videos
Almost any business can benefit by including an explainer video in its video marketing campaigns. Explainer videos are simply short videos designed to communicate business-to-business or business-to-consumer information about your products or services in a way that is engaging and informative.
You know that video can be one of the most effective tools for creating visibility and finding customers for your business. A well-made, informative video is likely to get more attention than a web page filled with text, no matter how well the text is written. In an ideal marketing world, every video your company posts online would become a viral video, with thousands of viewers sharing your link with their friends, who share your link with their friends in a chain of sharing that results in millions of views of your video and thousands of new customers beating a path to your door.
Last time we wrote about the questions you should be asking to help clarify your goals in creating a video campaign. Now that you have a good idea of what you can expect from your video campaigns, it is time to decide how to create and launch your videos. Questions about your promotional budget and the personnel you already have on your staff will help you decide how to produce your videos. Your campaign objectives will help you figure out the best ways to launch your campaigns.
Video is a powerful, but often underused, tool for extending a company’s marketing reach, building email lists, establishing strong presences on social media, and educating existing and potential customers. Video marketing campaigns can be tailored to fit your business’s needs and budget. Video campaigns can target specific types of viewers and can be scaled up from small initial test projects to more aggressive nationwide or international programs.
How to Create a Business Marketing Video
You may have been dragging your feet getting into video marketing, but it is a step you need to take for your business. Video marketing is a powerful lead generating and sales tool and it does not have to be difficult or overly expensive to get started.
5 Tips to Make Them Successful
The holiday season is an excellent time to ramp up your company’s video marketing efforts. Millions of shoppers go online with a list in hand, but many rely on the Internet for gift ideas for their hard-to-please friends and family. With a strong online video presence, you can give those shoppers ideas and a chance to buy from you. Here are five tips for making your holiday video marketing campaign successful: